
Hi, I'm JAKE
I’m a product-minded design leader with 8+ years of experience building scalable, strategy-led digital experiences that balance creativity, usability, and performance. My background spans both B2C and B2B work, with a focus on designing systems and experiences that help teams move faster while staying deeply human—whether that’s a consumer-facing product, a commerce platform, or a design system supporting work at scale.
Currently, I lead product design for EF Go Ahead Tours’ eCommerce platform, where I help shape how millions of travelers discover, explore, and book experiences around the world. I partner closely with product, engineering, and analytics to evolve our design system, improve conversion and accessibility, and ensure our digital experiences are cohesive, flexible, and built to scale. I’m especially energized by the kind of design work that lives at the intersection of systems and storytelling—where consistency enables creativity, not limits it.
Originally from the Midwest (yes, I still say “ope”), I now call New England home. I’m endlessly fascinated by how design shapes culture—and how culture, in turn, shapes the products we build. I try to bring empathy, curiosity, and clarity to everything I work on, fueled by collaboration and a reliable supply of caffeine.
Outside of work, you’ll usually find me deep in a D&D campaign with friends, binge-watching Netflix, assembling an unnecessarily complicated LEGO set, or adding yet another destination to my ever-growing travel bucket list.
Let’s connect—you can reach me through the info below.